Enabling a Cornish Furniture company to sell products online

As a well established local furniture retailer, Julian Foye needed a design refresh and a WooCommerce website while maintaining their SEO ranking on a number of key landing pages.

“We should be seen as the market leader in the South West.”

Founded in 1862, Julian Foye has remained dedicated to excellent furniture delivered by brands that customers trust.

With a pre-built theme based WordPress website built by an online business directory, and a wish to start selling some of their products online, we were approached to provide a platform for Julian Foye to elevate their position as a premium furniture company in the South West of the UK.

Working with a designer was crucial to the project as it gave an opportunity for the designer to come up with something unique without the pressure of wondering if it could be built (spoilers – it was).

Using the built in Gutenberg editor within WordPress, we converted the approved designs into blocks and templates so that the marketing team could edit and drag and drop content as necessary across all of their website pages.

The result was a fast user experience, with search ranking maintained across over a hundred industry specific category keywords.